Long evenings, pool parties, BBQs, great conversations and family make Summer the season most of us long for. Just about all outdoor furniture leaves a lot to be desired. Scratchy fabric and uncomfortable designs plague the outdoor furniture industry. It’s tough when all you want to do is enjoy the sun but 15 minutes later your back is aching and the back of your legs are covered with imprints from the woven seat. “#outdoorfurnitureproblems”, right? It’s no fun, and that’s what Summer is all about.
At Yogibo, making an outdoor line was challenging, because it’s the fabric that makes the Yogi indoor bean bags the king of comfort. We took a stab at it and came up with our original outdoor creation: the Ooka series. Although comfortable and available in a variety of sizes designed for easy, outdoor relaxing, customers didn’t love them the same way they loved the Yogi indoor models -- the excitement over the innovative Yogibos just wasn’t there when it came to the Ooka.
Another demand the Ookas couldn’t answer was from parents with children on the Autism Spectrum or with other challenges. These parents were looking for a water resistant option because accidents happen, and although the Yogibo covers zip off and are machine washable, the inner is a little more challenging to clean. The Ookas also didn’t meet the desires of customers because the soft fabric and full body support the Yogibo indoor line offers special functionality. Children on the Spectrum that responded so well to the Yogi series just weren’t interested in any substitutes, even if it might make clean-up easier for their parents. We needed to find a way to marry the appeal of the Yogibo Max with the needs of outdoor protection.
The Research and Development department at Yogibo HQ got hard at work finding a solution, and they brought us the new Zoola. The Zoola series is perfect for the accident prone, college students and anyone with butterfingers, because spills fall away with no-effort clean up! Zoola features a water resistant cover with UV protection perfect for poolside parties (patent pending).
The new Zoola series comes in three great sizes: Max, Mini, and Support. Current Yogi owners will recognize the Max, Mini and Support from our indoor line, and the new Zoola covers can be purchased to convert your existing Yogibos into outdoor Summer seats! All products come in solid colors Grass, Sky, Pebble, Citrus and a pattern called Summer. These bright, vibrant colors are perfect for enjoying the sun, and bringing fun to your backyard! Zoola also offers an ideal solution for parents worried about all kinds of accidents, because the Zoola cover can easily be slipped in between the indoor Yogi cover and the inside liner of any Max or Mini, providing an extra layer of water resistant protection. Clean-up becomes quick and easy, and provides the same love and comfort you know and love from Yogibo.
Urban Dictionary defines Zoola in Hebrew slang: “it describes the sort of atmosphere that hangs around on those lazy summer days, when it's too hot to be doing anything and there's nothing to be done anyway, and you just sit in the shade and stare at the sunlight outside in a sort of half-conscious state.” The Zoola Series offers the perfect seat to enjoy the zoola state of mind!
This year, celebrate Summer with your new backyard-best-friend Zoola, and make each day feel like a five-star beach vacation!