“Not Just a Bean Bag” Furniture Collection Expands to New York Market

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FOR IMMEDIATE RELEASE
July 27, 2012 White Plains, NY Yogibo, the boutique retailer of lounge bags and accessories, announces it’s opening at The Westchester; the White Plains, NY mall. The expansion into New York makes this Yogibo’s eighth location and the largest growth year in the company's four-year history. A new style of comfort and relaxation can be found at the Yogibo store, where customers are encouraged to take a break from shopping and relax in the store’s lounge furniture.

The retailer's colorful and innovative products are designed to offer a unique comfort experience. The lounge bags and accessories reinvent themselves with every curve and every use – accommodating finicky beanbag enthusiasts. The retailer couples its one-of-a-kind product collection with an interactive approach to selling where customers are encouraged to discover, test and linger on the furniture.

Dozens of brilliantly colored Yogibo lounge bags are strategically placed for product sampling. Upon entering the store the colorful bags are immediately demonstrated to shoppers. “Once customers try our products they don’t want to get up”, says Mary Pat Joseph, Yogibo’s Retail Manager. Yogibos are made from cotton-lycra fabric that stretches and moves with you. Combined with the near-frictionless beads they completely mold to your body. Company founder Eyal Levy is thrilled to bring his message of relaxation to New York. “We timed the store opening to coincide with back to school shopping. Yogibo products are perfect for dorms or anywhere space is a premium.”

Most college experiences are marked by tight quarters and limited furnishings. The Yogibo Max is lightweight and compact yet can be pulled out for extra seating or accommodating over night guests. This versatile furniture can help you get the most out of your dorm room or college apartment, whatever its limitations.

"We look forward to astonishing new customers with Yogibo’s unique shopping experience and product collection," continued Levy. "Our goal is to have each customer experience a “shockingly comfortable” Yogibo."

About Yogibo
Yogibo is a manufacturer and retailer of luxury lounge products for kid’s bedrooms, family rooms and playrooms. Yogibo LLC was founded in 2009 in Nashua, NH and opened their first concept store in the Natick Mall in 2010. The company now has eight stores in four states. Recognizing Yogibo as a versatile furniture solution for college students, StudentAdvisor.com listed the Yogi Max “The perfect impromptu chair or mattress for guests” in their “Ten Best Dorm Product” review. The company’s product line includes the popular six foot long Yogi Max- a chair, recliner, sofa and bed in one, the smaller Midi and Mini lounge bags and a line of comfort accessories including pillows, and laptop desks. For additional information, please visit www.yogibo.com

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